The UK Government's new Great British Summer Savings scheme is helping make family days out cheaper by temporarily reducing VAT on many popular children's activities. Making it more affordable for families to keep the kids entertained this summer.
What is the Great British Summer Savings Scheme?
From 25th June to 1st September 2026, VAT has been reduced from 20% to 5% on a range of eligible family activities, making it easier for parents to enjoy the school holidays without stretching the family budget.
The savings apply to many family favourites, including:
- Theme parks and adventure parks
- Soft play centres
- Zoos and wildlife parks
- Museums and attractions
- Children's cinema and theatre tickets
- Children's meals in participating restaurants
Many businesses have also confirmed they'll pass these savings directly on to customers, helping families get even more value from their summer adventures.
Make the Most of Your Summer Budget
Whether you're planning a big family day out or simply looking for fun ways to keep the children busy, every little saving helps. Pair discounted attractions with free activities like local parks, nature walks, picnics or community events to create memorable summer days without spending a fortune.
And if you're balancing work and childcare during the holidays, don't forget that holiday clubs can provide children with exciting activities, new friendships and plenty of opportunities to stay active while giving parents peace of mind. With a variety of programmes on offer, Ultimate Activity Camps have something for every child's interests. From sports and outdoor adventures to creative and performing arts activities, there's something for everyone.
- Multi-activity day camps for ages 4-14
- Survival day camps for ages 7-14
- Tech & Coding 4-day courses for ages 8-14
- Performance & Stage 4-day courses for ages 7-12
- Cookery 4-day courses for ages 8-14
- Sports Academies in Netball, Football, Cricket and Athletics for ages 7-14
Fun-Filled School Holidays Without Breaking the Bank
The school summer holidays are all about making memories. With the Great British Summer Savings scheme offering lower prices on many popular attractions, now is the perfect time to explore somewhere new, enjoy quality family time and make your holiday budget go further.
Keep an eye on participating venues and plan ahead to make the most of these limited-time savings. Have a fantastic summer!